Growth in production under the 'On the way to PlanetProof' certificate is increasing rapidly, both in the Netherlands and in Southern Europe. For 2019, SMK expects a 40% increase in the acreage of plant products cultivated under On the way to PlanetProof certification.
This growth is partly due to Dutch supermarkets' demand for year-round delivery of On the way to PlanetProof-certified fruit and vegetables. To guarantee the quality of the requirements and the certification process, SMK is focusing on certification within Europe. For the time being, SMK will not develop activities outside Europe.
Before the end of this year SMK will decide whether the certification scheme for citrus fruit in South Africa will be suspended or not, due to the withdrawal of participants. Next year SMK will reassess whether developing a certification scheme for regions outside Europe, for example North Africa, is opportune.
In order to broaden European interest in On the way to PlanetProof, SMK will explore and develop international sales channels and retail (chains).
Growth in acreage of On the way to PlanetProof plant products (in hectares)